Tap the Power of the Crowd with Crowdfunding

Crowdfunding is the solicitation of small amounts of money from a large number of people (the crowd) to fund your small business.

Cross-Marketing with Local Business to Grow YOUR Business

Cross-marketing is simply a way of promoting your business by partnering with other local businesses in direct marketing efforts.

5 Reasons Why Your Business Card Is Still the Most Effective Marketing Tool

Reasons why the business card is still your most effective marketing tool.

The Best Way to Deal with Negative Customer Reviews

A major part of owning and operating a business is finding customers, then providing them with the best product or service possible. However, sometimes no matter how hard you try, you sometimes receive a negative customer review.

A Strategic Marketing Plan for Roofing Companies

Marketing your roofing business can be a difficult and costly expense if you do not do your homework before starting out. What works for one company may not work for yours. When marketing your roofing business, it is essential to think like one of your customers would.

The Difference Between Being Busy and Long Term Growth

Tips on how to recognize the difference between real sustainable growth in your business and currently just being busy?

Email Marketing: Design and Deliverability Strategies

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important.

QR Code Based Virtual Shopping is the Future of Shopping

An increasing number of companies are creating virtual stores, that are made up of posters displaying the products with quick response (QR) codes, rather than having physical merchandise.

5 Reasons Why Your Business Card Is Still Your Most Effective Marketing Tool

Even in today’s “digital age” you’re still better off doing some things “old school”. One of those things is handing out your business card.